A few people in our industry seem to feel that Carl Davidson’s sales training is “old school”. This assessment was started by a former disgruntled employee who left the company.  I believe you deserve to know that facts so you can make up your own mind.  

Some Techniques Taught Are Traditional

We are guilty of teaching sales and sales management techniques that have proven to be effective for many years. Until humans change the way they make buying decisions, some sales training techniques will not change. However, we have alerted all of our training to fit the mood, culture and approach of today’s customers. We reshoot our training every two years on average to keep up with changes in the market. How do we know what to change? We work with hundreds of large and small dealers. They tell us what works in the field and what doesn’t. We pass the best techniques on to our customers. Our training is fresh and guaranteed to work in practice. It was not designed for the board room or to stroke anyone’s ego. If we incorporate it into our training, you know it works in today’s market.

New Areas Of Training Not Covered Elsewhere

As you look through our web site and the articles we publish in trade magazines, you will notice that we are not old school, we lead the field in innovations that work. Our techniques cover breaking trend such as selling on Facebook, using Twitter to sell, using video marketing, article marketing and SEO techniques that actually works. We are leading in the introduction of Z Wave technology into the sales presentation of water equipment and using the overall in-home energy audit to make the water testing done at the appointment more relevant and desirable. There is no school more up-to-date than our curriculum.

Extremely High Rate Of Customer Satisfaction

For almost 25 years, we have sold every DVD and streaming video program we offer with a 30-day satisfaction guarantee. More than 4,000 companies have used our training and yet less than one half of one percent have every requested a refund.  That means 99.5% of our customers were satisfied that our training made them more money than it cost them to acquire it. This is the judgment of your colleagues in the industry. If you are wondering about the effectiveness of our curriculum, remember that everything you purchase must pay for itself or you will receive a complete refund.

The Proof Is In The Pudding

The proof is in the results.  Carl Davidson’s recruiting, training and coaching has taken quite a few customers from almost zero in sales to more than 50 systems per month. We were chosen by Ecowater, Hague, GE and Culligan to do training for their dealers.  Take a look at what one of the most successful Kinetico dealers in the US, one of the largest Culligan dealers in the US and one of the most respected dealerships in the US have to say.

When it comes to training, recruiting and coaching specifically tailored for the water equipment industry, no one matches our success. We welcome the opportunity to prove to you that our training uses techniques you will be proud of and programs that are guaranteed to increase sales.